A general theory of ethics in leadership is the understanding that what one culture considers ethical, another will find unethical. The fact that no set of behaviours is unanimously considered ethical and that terms like morality and ethics are often used interchangeably should not dissuade people from seeking to develop a theory of ethical leadership. ‘’Leadership,’’ in the broadest sense of the term encompasses behaviours that are ethical as well as those that are generally considered unethical. Leaders can lead by misinforming their followers, making false claims to justify their actions by the convenient point of view that the ‘’end justifies the means.’’ Lying, which be reasonably deemed unethical, is a standard operating procedure often practiced by many sales managers, political leaders and business people. Many leaders today act in rather unethical ways in order to accomplish their goals. The New Jerseyrule (“It’s not unethical until you get caught”) seems to be a popular view when it comes to assessing whether behaviour is ethical or not

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