Large companies all over the world spend a fortune in advertising. Advertising locally is essential in order to raise one’s pool of clients. Success depends on convincing buyers to use the advertised products and services, but also guaranteeing future transactions. Even if a company is already well-known for its products, it is important to keep advertising on a regular basis. However, excessive promotion is often risky. Many aspire to get into the market in one way or another. However, what is the secret to persuasion? How can advertisers/leaders attract the interest of their clients/followers? Recent scientific research reported five basic attitudes which demonstrate how individuals comply with particular demands and respond to external influences. These are reciprocity, reliability, social acceptance, imposition and time pressure.

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