Creating a leadership message is about establishing your point of view. It is the perspective that you bring in the organisation. Your leadership message depends largely on your leadership style and conveys what you stand for.
It is important to note, however, that a leader can act very differently when in the spotlight or when the curtain comes down. Some of the seemingly most dynamic leaders may be quiet and shy off stage. They reserve their passion for the audience, much like actors do. Likewise, some leaders who are lively and funny on a one to one basis are absolutely inexpressive when in the centre of attention. This can be either because they have been unable to define their private persona or they may be unwilling to share it in public