No matter the noise in the online world, you can rise above with the right attitude and the right allies.
Your brand is who you are, and without a strong presence, you’ll likely fade into the background.
With over 28 million small businesses in the United States alone, it can be challenging to stand out. If you’re going to succeed as a business owner, you need to work your way through all the digital noise in order to become a brand that people not only trust, but love.
The Fast Expanding Online Shopping Industry
Unfortunately, many developing brands fail. With only around 20 percent of new businesses surviving past the first year, it’s important to be proactive.
When you think of your brand, what comes to mind? Your logo? Your values? Your website? Although all of these play a role, your brand involves everything that your customer experiences. So, ask yourself—how do you want customers to perceive you, your business?
Now, use that mindset to evolve in today’s fast-paced, hectic online world. It won’t be an easy task, but as long as you’re willing to put in the leg work, you can push your online presence and, more importantly, your sales.
To encourage you, while opening your eyes to the reality of eCommerce, know that:
67 percent of millennials and 56 percent of Gen Xers would rather shop online rather than in a store. In fact, these groups spend an average of six hours a week shopping online.
Although there are more than 12 million stores online, just 650,000 sites sell more than $1,000 per year.
When customers shop online, approximately 48 percent first visit a large commerce marketplace.
80 percent of Americans shop online at least monthly—30 percent shop online at least weekly.
The core three factors that influence where Americans buy include: Price (87 percent), shipping costs and speed (80 percent), in addition to discount offers (71 percent).
How to Stand Out from the Crowd
To begin, think about some of the most successful brands out there. What is it that sets them apart?
In order to step-up your game and get noticed, think about some of the following qualities:
You have to be unique.
You need to be original and cool it during sales talks. Although you’ll likely strive for higher sales, you need to find the right angle. Why would a customer choose your business over someone else’s? You need to offer value to your customers without being overly pushy.
Be bold, but smart.
You have to take a few educated risks here and there, testing out new methods and techniques. As you begin to understand your target market, switch things up. You want to remain consistent and sincere, but never boring.
Without visibility, your brand will quickly fizzle away. You have to get out there and seek opportunity! Launch a smart strategy on social media, seek external publications, and work hard to build your reputation—that’s what it’s all about!
People talk, and as you build a successful brand, you want them saying the right things! After all, as Scott Cook, the co-founder of Intuit, once said, «A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.»
Take for Example, Piggy
Free desktop browser extension and mobile app Piggy approaches business in a unique way, which is critical in terms of online success. Bridging the gap between the retailer and the consumer, Piggy makes it easy for companies to reach their audience, while saving consumers money.
Basically, everyone wins as Piggy works in the background while consumers shop in real-time, and gain access to incredible deals and discounts. By shopping through Piggy, shoppers receive an average of 2 percent to 5 percent cash back—but in some cases, this can be as high as 20 percent. Based on these perks, they begin to know, trust, and love the brands.
From retail to food, furniture to travel booking sites, Piggy makes it easy for customers to shop. They categorize brands based on what they offer, so that consumers can more easily find what they’re looking for.
Available on both iOS and Android, once consumers install the app, they can reap the rewards time and time again. Piggy provides a great experience while increasing a brand’s exposure, and that goes a long way!
Piggy has built an exciting brand, one that people would just want to learn more about. If you can pique interest online, you’re already winning an uphill battle. Getting your audience to take the time to learn more and see what you’re all about gives you the opportunity to build a lasting relationship.
Piggy also provides a platform that supports the objectives of retailers and blossoming brands. This helps strengthen their presence online, all while shoppers benefit from great deals and a smooth, positive shopping experience.
Take your cue from Piggy: From optimal usability to their USP (unique selling point), they have been able to breakthrough online—and you can, too!